We’re on the lookout for a creative and results-driven Marketing Manager to lead the charge on our trade shows, events, and digital presence. If you love the idea of crafting standout campaigns, partnering with sales to drive impact, and making our brand presence known, this could be your moment! In this role, you’ll steer everything from dynamic pre-show buzz to post-show follow-up, level up our social media game, and ensure our website and SEO strategies shine. If you thrive in fast-paced environments, love blending creativity with data, and are ready to roll up your sleeves, you’ll be in good hands on our team.
Key Responsibilities:
- Trade Shows & Associations:
- Develop and execute trade show and event process and strategies to drive brand awareness and lead generation.
- Manage booth design, collateral, and promotional materials.
- Collaborate with sales to craft pre-show engagement and post-show follow-up campaigns as well as show-related events.
- Evaluate event ROI and implement continuous improvements.
- Social Media Management:
- Own the social media calendar and create engaging content aligned with WorkForge’s voice and goals.
- Increase brand reach and engagement across LinkedIn and other relevant platforms.
- Monitor and report on social media performance, leveraging insights to refine strategy.
- Digital Marketing:
- Manage and update website content to reflect current campaigns, services, and insights.
- Manage paid advertising and paid social.
- Drive SEO initiatives to improve organic search rankings and site traffic.
- Collaborate with 3rd party vendors and internal teams to enhance user experience and drive conversions.
- General Marketing Support:
- Lead the development and execution of monthly newsletters, from creating engaging content to building emails and tracking results.
- Contribute to content creation for blogs, emails, and other marketing materials.
- Stay informed on industry trends and competitor activities to inform strategy.
Qualifications:
- Minimum 5 years of experience in marketing-related roles.
- Proven track record of successfully managing trade shows and events, from planning to execution.
- Strong understanding of SEO best practices and website management (experience with WordPress, SEM Rush or similar platforms is a plus).
- Excellent project management skills and ability to juggle multiple initiatives simultaneously.
- Self-motivated, creative, and able to thrive in a collaborative, fast-paced environment.
- Exceptional written and verbal communication skills.
- Experience working in HubSpot is a plus.